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Ashok Kurien is the Founder-Promoter/Director of Zee Entertainment Enterprises Ltd., Dish TV India Ltd., India.com, Ambience Advertising, Hanmer & Partners Public Relations, Livinguard Technologies and Ambience Business Services P.Ltd. He has co-invented Saafkins, the ideal solution for the billion women who can't afford sanitary napkins but choose instead to use 'rags'.
Ashok Kurien has always believed in commitment to society and is involved with a number of charities, NGOs and social service organisations, as well as having his own charitable trust called ‘Ammada Trust’, over the last 20 years.
At Livinguard Technologies, the world’s first and only permanently disinfecting textile technology, he is currently focused on building a business with a social return, which delivers pure, bacteria/virus free water, from the muddiest, contaminated water, without electricity, at 1 paise per litre. Livinguard has touched the lives of over 40 million poor people over the last three years.


Livinguard Technologies is a 100% subsidiary of Green Impact Holding, Switzerland. A technology driven company, it treats textiles to create breakthrough applications in water purification, feminine hygiene, healthcare and many other areas.
Livinguard™ is a permanent disinfectant in the form of a textile. When bacteria and viruses come into contact with the fabric, they are killed through a piercing action that attacks the cell membrane physically, rendering them harmless. We are a non-toxic, non-leaching technology – that is a major differentiator. One of the major uses of this technology has been to create a washable, reusable, bacteria/yeast killing, non-leaching, 85% biodegradable sanitary napkin that costs just 12 per month / 150 per annum – Saafkins!


The Ammada Trust was registered with the Commissioner of Charities on 29th March 2001. The Founder/Executive Trustee, Mr. Ashok Kurien started the Trust to address the needs of marginalised people living in extreme squalor, poverty, hunger and deprivation.
The main aim of Ammada Trust is to help the poor and needy, irrespective of caste or creed, in areas of health, education, self-improvement etc.
Since commencement of operations in May 2001, the Trust has reached out to orphanages, homes for the aged, NGOs involved with street / slum children / HIV/AIDS / women’s welfare and the empowerment, education, health and other needs of the poor and underprivileged.
Since March 2001, the Ammada Trust has supported 300 NGOs, sponsored approx. 2,000 children for education every year, and made donations through various NGOs / hospitals to over 4,500 invalid individuals.


The Patron Foundation is a non-profit organisation which looks to support Patrons with bite-size projects for the empowerment of children around the world to achieve a sustainable social impact.
Patrons: We identify and scope out Patrons. Unique individuals who truly have an incredible insight and impact, often with very limited resources. By empowering and supporting such individuals, we realize much higher social returns.
Non-profit: While we are a non-profit organisation, we look for high social return on our projects. We don’t make outright donations but provide the support and tools to bring social improvement.
Bite-size: We undertake and support projects that have a clear scope and goal. Projects with a direct but long lasting impact. We don’t fund a bottomless pit but a clearly defined project with a social return.
Empowering the young: By impacting the youngest generation we have the biggest chance to bring sustainable and meaningful long term change. Giving children the tools and access, they can bring the change they need impacting future generations.
Sustainable: Education is a key focus of the foundation’s efforts. Supporting education and job creation gives people the tools and dignity to make it on their own, after all “if you teach a man to fish”.


The Institute of Health Management (IHMP) conducts a 4-day workshop on Reproductive & Sexual Health for adolescent girls where they learn about menstrual cycle, menstrual hygiene and about the importance of using sanitary napkins. A total of 6000 girls have participated in this programme till date. Established by Ashish Gram Rachna Trust (AGRT) - a Public Trust, registered under the Bombay Public Trust Act, 1950, the Institute of Health Management, Pachod (IHMP) was set up in order to implement AGRT’s health and development programmes in rural areas and urban slums.
AGRT/IHMP undertakes programmes with the aim of innovating concepts, strategies and methodologies for implementing health and development programmes in rural areas and urban slums. AGRT/IHMP has been working in the underdeveloped Marathwada region of Maharashtra for the past 38 years. During this period, it has implemented innovations in the field of community health, Behavior Change Communication (BCC), water and sanitation, child development and nutrition, empowerment of adolescent girls and women. These innovations have provided policy options at the state and national levels. AGRT/IHMP’s innovations are disseminated to the NGO sector through training programmes and to the government sector through policy analysis, research and advocacy.


Apnalaya addresses some of the most pressing basic needs of the people in M-East ward, Mumbai. These people are not just marginalised, but severely challenged in terms of various development indicators.
Apnalaya reaches out to a population of 2,80,000 through direct and indirect interventions. It aims to build capacities of citizen groups, especially young women, girls and boys so that they can recognise their responsibilities, reflect on their actions, and access their rights and entitlements. While this would imply engaging community groups in civic action, a deeper intervention would mean affecting a paradigm shift in (1) basic health infrastructure and health seeking behavior, (2) access to secondary education and (3) opportunities for sustainable livelihood.

Magic Bus

Magic Bus works with some of the world’s poorest children and young people, taking them from a childhood full of challenges to a life with meaningful livelihoods. We equip young people with the skills and knowledge they need to grow up and move out of poverty.
Children on the Magic Bus programme complete school, and go on to enroll in vocational institutes or colleges. They successfully fend off destabilizers such as child marriage and child labour and become first-generation salary earners. Our participants complete their education and have secure careers.
Our youth-centered Livelihoods Programme connects the aspirations and potential of young people to available market opportunities. We build their employability skills and map job potential based on individual strengths and mobility. Our approach mobilises the entire ecosystem available to the child or youth to create transformational change in their lives.


The Watershed Organization Trust (WOTR), established in 1993, is a leader in the area of community-led holistic rural development focussing on water, food security, ecosystems, women’s empowerment and sustainable livelihoods.
Headquartered in Pune, Maharashtra, WOTR (www.wotr.org) has a presence today in 7 states (Maharashtra, Andhra Pradesh, Telangana, Madhya Pradesh, Rajasthan, Jharkhand, Orissa); has works in over 3,900-villages; trained over 380,000 people; supported 230 NGOs/ implementing agencies and has incubated three other developmental institutions that, together, form the “WOTR Group”.
WOTR engages at the intersection of practice, knowledge and policy, in partnership with stakeholders from the public, private and civil society spaces, so that insights and good practices derived from ground experience contribute to shaping enabling policies and effective programs. WOTR has institutional collaborations with leading institutions in the field of development finance, applied science, research and technology.


The Duncan Hospital is part of fellowship of individuals and institutions that exists to transform communities through caring, with primary emphasis on the poor and the marginalized. They care through:
• Provision of appropriate health care
• Empowering communities through health and development programmes
• Leadership development


Adithi is a women’s organization established in 1988 and headquartered at Patna, primarily, to work for the socio-economic development and empowerment of resource-poor and resource-less women and children through awareness generation, leadership development, livelihood and income generating programs. During its 29-yr long journey, Adithi has, simultaneously, evolved to address various issues plaguing the society, thus growing to touch a slew of comprehensive set of themes for, practically, every section of the society. Adithi has implemented its one or another activity over more than 8,000 villages of 21 Districts of the two states of Bihar & Jharkhand, impacting the lives of approximately, more than 8 million persons.

Centre DIRECT (Documentation, Information, Research, Education, Communication, and Training)

Centre DIRECT (Documentation, Information, Research, Education, Communication, and Training), believes in empowering women, adolescents, children & youth through education, thus enabling them to live with dignity and self-reliance. This helps them cut across the barriers of customary biases and prejudices, social barriers of caste, class, gender, occupation and institutional barriers that would otherwise prevent them from taking actions to improve their state, both on an individual as well as collective level.

MSEMVS (Manav Sansadhan Evam Mahila Vikas Sansthan)

Manav Sansadhan Evam Mahila Vikas Sansthan is a state-level NGO that envisages a society that journeys towards fuller humanities. Established in 1990 under the guidance of veteran social scientist, Vice Chancellor of Mahatma Gandhi Kashi Vidhyapeeth & M.P., Prof. Raja Ram Sashtri, it is a secular and non-political Institution whose main objectives are:
• To eradicate slavery and bonded labor by mobilising local powers.
• To provide social justice and economic equality to women, and the exploited in society.
• To provide education, heath, employment, to the poor, the exploited and bring them into the main-stream.

Srijan Foundation

Srijan Foundation (SF) is Jharkhand based rural development agency, formed in 1995. For the last 16 years, Srijan Foundation has been working directly with the community, particularly with women and children, who are struggling with poverty, social exclusion and gender injustice. Keeping them in focus, Srijan Foundation works for the all-round development by ensuring their rights with a human rights approach.

S.H.E. Society

The primary objective of the 22 year-old Sri Hemkunt Education Society is to work for sustainable holistic development through empowering the underprivileged community by providing quality education, health, family-welfare, vocational training, conservation of environment, thereby achieving the overall objectives contributing to the all-round development of the deprived section of the society.

S.H.E. Society, recently started a campaign "S.H.E. BREAKS THE BLOODY TABOO" celebrating womanhood by breaking the taboos or myths related to menstruation. The campaign aims to discuss and break menstruation related myths prevalent in our society which has potentially harmful implications.


Those5Days.com is India's first women hygiene/sanitary products destination. We believe in liberating and empowering women with a world of choices to explore. Featuring multiple brands and variants to cater to all sanitary requirements. From the ubiquitous sanitary pads to the still uncommon Tampons, we cater to every woman’s unique need. Delivering to 20,000+ pin codes nation-wide, we promise to make your 5 days 'ordinary'.